What / who is Mind the Heart?

Mind the Heart! (est. 2009) is a worldwide art project by Israeli artists Maya Gelfman & Roie Avidan (poet and photographer).

In the past decade, the project has reached more than 100 cities across 5 continents: 

from New York to Bangkok, New Delhi to London, from the Israel National Museum and the National Cathedral

in Washington D.C. to orphanages in Kenya and Uganda.

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The project works at the intersection of visual art, poetry, performance and social awareness.

It engages the public domain with the aim of getting both the artists and the audiences to be fully present, to ‘Be Here Now’. This is achieved through tangible street art but expands on that to working in nature and art spaces. The works are made with soft materials (yarn, felt, duct tape, treated foam) that stand out in every setting, juxtaposing the concrete jungles or the natural habitats. All works are created through a "site-and-time-specific" practice that lets each location inform both the theme and the artistic decisions. They deal with the power of choice, the cyclical nature of things, acknowledging wounds in order to heal, and interconnectedness.

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Click to learn more & see the projects' works